this is for my finals. we were asked to choose a company / product that we want to promote / make an avp marketing plan. our output will be a 5 min script about our chosen topic. i picked green architecture but my problem is to whom will i address the ads?? Questions: Target audience? Why am i doing this advertisement for Green Architecture? What can be the theme of my ad? How can I capture the non potential audience to buy my ad? Guys pls. help!!